Selecting the right logo and garment colors is essential for visibility, brand consistency, and employee satisfaction in your uniform program. Here are key considerations:
1. Logo Visibility: Prioritize Contrast
Ensure your logo stands out on the garment. High contrast—such as light logos on dark garments or vice versa—makes your brand more visible. Dark logos on dark garments (e.g., navy on black) can get lost, so opt for versions that stand out.
2. Balancing Brand Consistency and Practicality
While brand colors are important, they might not always pair well with every garment. Consider secondary brand colors or alternative logo versions to ensure the design looks good on all uniform types.
3. Industry-Specific Requirements
Some industries need specific uniform colors (e.g., high-visibility safety gear), which can limit your logo color choices. Make sure your logo remains visible without compromising industry standards.
4. Employee Comfort and Feedback
Uniform colors should be practical and appealing to employees. Neutral tones like navy or gray offer versatility and often pair well with logos while ensuring employee comfort and preference.
5. Durability and Maintenance
Consider how the colors will hold up over time with repeated washing. Choose fabrics and logo printing techniques that maintain their look and ensure your uniforms stay professional over the long term.
In summary, selecting the right colors for your uniforms and logos is a balance between visibility, brand identity, and practical needs. Hanover Uniform can help you make the best choices for your program.