Colors impact human psychology much more than we realize at all moments. They can create feelings, tie ideas together, and have context-dependent meanings. Understanding what personal or cultural preferences exist can also help us understand which colors should be picked, where they should be used, and why they should be implemented on your work uniforms. All of this impacts our color choices for work uniforms. Getting the right color uniforms is not always an easy task. In fact, it is much easier to get the wrong colors that don’t convey what you are trying to say. Read on for some tips for getting the right color uniforms that work best for your company!
Matching Your Brand
Any business should have a real cohesive brand identity. It is an instant way for your potential customers to look at you and know what you are all about. People who are real experts on brand identity will tell you that color is an integral part of the equation. If you have developed a brand identity, the color of your uniforms should match and complement the brand. If you have not developed a brand, think of your uniforms as one big piece of a much bigger puzzle.
Knowing Your Goals
Are your uniforms meant to make someone fully recognizable to the public, or do you need your uniforms to say a bit more? This is why you should identify your goals! Sometimes, a uniform might enable your coworkers to identify each other based on rank, which gives them a visual indicator of who is in charge of which assignments. Even something like accent colors on their armbands can help establish who is who in the workplace and create a much more clearer sense of hierarchy.
Understanding the Industry
Different industries make use of all different colors. Where reds might be useful for fast food restaurants or retail stores (so customers can identify someone quickly who can assist them), other colors can come in handy too. White is preferred in healthcare jobs, more professional businesses like banks and corporate buildings like to use black, and blue is used for office spaces. It really depends on what your business and industry do.
Regardless of which color you pick, you want to remain as professional as possible. Blue uniforms are standard for this since they feel open and friendly. Likewise, something like white could communicate a sense of cleanliness and is used to show that someone cares about how clean their uniform really is. This helps customers know that your employees are professionals who are fully committed to their jobs.
For Quality Uniforms and Work Supplies, Give Hanover Uniform a Call Today
Hanover Uniform is a dependable and privately held uniform supplier dedicated to serving your business with whichever uniform or work supply needs that you have. Our professional team is ready to serve customers all across Baltimore, Maryland! Large or Small, we’re invested in making you look good! We are here to help with every step.